Awards / Research Awards Received

Best Researcher Award, Unimas, 2nd place

Anugerah Perkhidmatan Cemerlang

Fellow, Marketing in Asia Group

UNIMAS R&D Expo. Organized by RIMC UNIMAS at CAIS UNIMAS. 25 – 26 April, for de Run, E. C., Jee, T. W., and Lau, W. M. (2010). A Study of Asian Consumers’ Attitudes toward Promotion Preferences.

UNIMAS R&D Expo. Organized by RIMC UNIMAS at CAIS UNIMAS. 25 – 26 April 2010, for Lo May Chiun, T Ramayah, de Run, E C (2010). “New Leadership”, Leader-Member Exchange and Commitment to Change: The Case of Higher Education in Malaysia.

De Run, E. C. , Butt, M. M., Fam, K. S., Jong, H. Y. (2010). Attitudes towards offensive advertising: Malaysian Muslims’ views. Journal of Islamic Marketing. 1. 1. 25 – 36. Outstanding Paper Award Winner at the Literati Network Awards for Excellence 2011; Emerald Literati Network, 2011 Awards for Excellence.