| de Run, Ernest Cyril; Lo, May Chiun; Heriyadi, Kusyanardi (2008). Basic Analysis: A Guide for Students and Researchers. Kuching: Jade Tree Press. |
| de Run, Ernest Cyril (2008). Targeted Advertising Unintended Effects. |
| Srivastava, R. K.; de Run, Ernest Cyril; Kim Shyan, Fam (2008).Sales Management. Excel Books. |
| de Run, Ernest Cyril; Rabaah, Tudin; Voon, Boo Ho; Nordiana, Ahmad Nordin (2008). |
| Dr. Lo May Chiun, AP Dr Ernest Cyril de Run, Dr. Zorah Abu Kassim, Salbiah Edman, Abang Azlan Mohamad, Jerome Kueh Swee Hui (2008). A Decade of FEB. Kuching: FEB. |
| Butt, Mohsin & de Run, Ernest (2011). Ethnic Advertising: Beyond Minority Groups, An Investigation into Teen Segment. Germany: VDM Verlag Dr. Müller e.K. ISBN 978-3-639-33989-5 |
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