Chapter in Book

Voon, B H & de Run, E. C (2008). Advancing Service Quality Of Higher Learning Institutions: An Empirical Study In Sarawak. In de Run, Ernest Cyril; Rabaah, Tudin; Voon, Boo Ho; Nordiana, Ahmad Nordin (2008). Readings on Business. Germany: VDM Verlag Dr. Mueller e.K.

De Run, E C; Harry, E.; Howell, W. W. (2008). Interaction Of Socio-Cultural Environment On Dayak Entreprneurial Interest. In de Run, Ernest Cyril; Rabaah, Tudin; Voon, Boo Ho; Nordiana, Ahmad Nordin (2008). Readings on Business. Germany: VDM Verlag Dr. Mueller e.K.

Norzaidahwati, Z., de Run, E. C., Muhammad Mohsin, B., & Tiong,  Y. C. (2008). Private health care service an application of Servqual model: Views of Malay ethnic groups. p109 – 132, In Customer Satisfaction and Service Quality. Challenges and Issues in Malaysia. Abu Bakar Hamid, Nor Hazarina Hashim, Ahmad Sharifuddin Shamsuddin (Editors). Penerbit UTM: Johor, Malaysia.

Siti Hasnah Hassan, Khairil Annuar Mohd Kamal, Stephen Dann, and Ernest Cyril De Run (2009), Influence of the Halal Certification Mark in Food Product Advertisements in Malaysia, In The New Cultures of Food. Marketing Opportunities from Ethnic, Religious and Cultural Diversity. Lindgreen, Adam & Hingley, Martin K. (Editors). Surrey: Gower.

de Run, E. C., & Lau, W. M. (2009). Corporate Culture of Malaysia. In H.-S. Lee & R. K. Srivastava (Eds.), International Business. Country Culture and Corporate culture. New Delhi: Excel Books.

de Run, E. C., & Lau, W. M. (2009). Country Culture of Malaysia: A Turbulent Time. In H.-S. Lee & R. K. Srivastava (Eds.), International Business. Country Culture and Corporate culture. New Delhi: Excel Books.

de Run, E C (2009). Cross-Cultural Marketing in the Emerging Markets. In Debata, B (Editor), Marketing in Emerging Markets. New Delhi: Excel Books.

Jee, T. W. and de Run, E. C (2010). Sales Promotion in Malaysia. In Sales Promotion Techniques: Best Practice from Asia and Europe, Kim-Shyan Fam, László Józsa, and James E. Richard (Editors). Asia Business Research Corporation Limited: New Zealand.

Jee, T. W.,  de Run, E. C and Nathawut, S. (2010). Sales Promotion in Thailand. In Sales Promotion Techniques: Best Practice from Asia and Europe, Kim-Shyan Fam, László Józsa, and James E. Richard (Editors). Asia Business Research Corporation Limited: New Zealand.

Jee, T. W., de Run, E. C., Wee Ming, Lau, and DwiSunu Kanto (2010). Sales Promotion in Indonesia. In Sales Promotion Techniques: Best Practice from Asia and Europe, Kim-Shyan Fam, László Józsa, and James E. Richard (Editors). Asia Business Research Corporation Limited: New Zealand.

De Run, E. C. and Bikash Ranjan Debata (2011). Understanding Odisha respondents Views of Controversial / Offensive Advertising. In Marketing Information and Strategies: Core for Development. J Jayakrishnan, J Tamilselvi, and An Solayappan (Editors). Chennai, India: Scitech. ISBN: 978 81 8371 386 3