Photo & Brief Bio

Ernest Cyril de Run

Dr de Run has been with Unimas for 15 years. Prior to that he owned and operated three consultancy companies, starting as a salesman. He joined the Faculty of Economics and Business, Unimas as a tutor and is now an Associate Professor and the Deputy Dean of the University’s Center for Graduate Studies. He has taught various marketing courses at both undergraduate and post graduate levels and is currently supervising both Masters and PhD students. Ernest has also done various training courses in management, entrepreneurship and marketing for companies and institutions. He has also carried out consultancy work for the state and federal government as well as private companies. He has published in both local and international journals as well as the author of a few books. Ernest research interest is in Cues in Promotions, Cross cultural studies, and Invariance.
Ernest can be contacted at drernest@feb.unimas.my