Research Grants Received

Consumer’s Evaluation of Brand Extensions in the Service Sector

Unintended Effects of Ethnically Targeted Advertising In Malaysia. 03(52)/478/2004(215)

The Foochow Entrepreneurial Characteristics: Comparison Between Generations. 03(51)/477/2004((214)

Film Funding in Malaysia: An Analysis of Different Perspectives. 03(51)/476/2004(214)

Winning Criteria: Tourism and Hospitality Firms’ Managers Perspectives  03(69)/540/2005(39)

Penglibatan Wanita Dalam Sektor Ekonomi Informal di Malaysia (Women’s Involvement in the Informal Sector in Malaysia)

A Study of Asian Consumers’ Attitudes toward Promotion Preferences and Purchase Satisfaction

Testing Western Based Scales of Corporate Credibility: Cross- Asian (Ethnic) Perception

Branding Malaysia’s Service Sector

New Leadership. Leader-Member Exchange and Commitment to Change: The Case of Higher Education in Malaysia

Political Advertising at Batang Ai

Defining and creating Malaysian Generational Cohort Index: Its Impact on Controversial Advertising