Ernest Cyril de Run's Resume

Photo & Brief Bio

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Ernest Cyril de Run

Dr de Run has been with Unimas for 15 years. Prior to that he owned and operated three consultancy companies, starting as a salesman. He joined the Faculty of Economics and Business, Unimas as a tutor and is now an Associate Professor and the Deputy Dean of the University’s Center for Graduate Studies. He has taught various marketing courses at both undergraduate and post graduate levels and is currently supervising both Masters and PhD students. Ernest has also done various training courses in management, entrepreneurship and marketing for companies and institutions. He has also carried out consultancy work for the state and federal government as well as private companies. He has published in both local and international journals as well as the author of a few books. Ernest research interest is in Cues in Promotions, Cross cultural studies, and Invariance.
Ernest can be contacted at drernest@feb.unimas.my

Personal Particulars

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Office Address

Gender / Ethnicity

Marital Status

Nationality

Name of Spouse

Name of Son

Name of Daughter

Deputy Dean, Center for Graduate Studies, Universiti Malaysia Sarawak, 94300 Kota Samarahan, Sarawak. T: 006082 582338, F: 006082 582454; E: drernest@feb.unimas.my

Male / Eurasian

Married (27 October 2001)

Malaysian

Doren Gibson Mengkoh

Walter Sangking de Run

Sarah Alvina de Run

Education

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Primary School
Sekolah Inggeris Air Itam, Pulau Pinang	-
Sekolah Rendah Tengku Bariah, Terengganu.	5A’s in Penilaian Darjah Lima (Standard 5 Assessment)
Secondary School
Sekolah Alam Shah, Kuala Lumpur	Agg. 12 in Sijil Rendah Pelajaran (Lower Certificate of Education) Agg. 15 in Sijil Pelajaran Malaysia (Malaysian Certificate of Education) 5P’s (1A and 4C’s) in Sijil Tinggi Pelajaran Malaysia (Higher School Certificate)
Tertiary Education
Universiti Kebangsaan Malaysia, Selangor	Degree in Business Administration (Second Class Upper) (Honors) (Marketing). Awarded 1990 Convocation)
The University of Waikato, New Zealand	Masters in Management Studies (Distinction) (Marketing) Thesis: A Conceptual Model For Minimal Human Interaction In A Service Encounter: Implications For Management And Academia.
The University of Otago, New Zealand.	PhD in Marketing Thesis: Unintended Effects of Advertising. Supervisor – Associate Professor Dr Brendan Gray. Examiners: Professor Janet Hoek, Massey University, Professor Phil Harris, Manchester Metropolitan University, and Dr Tony Garrett, University of Otago. Thesis at: http://eprints.otago.ac.nz/680/ 2004 Convocation

Work Experience

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Station Officer / CMS Assistant Manager	Gwenkens Central Monitoring Sdn Bhd, Petaling Jaya
Immigration Consultant	Kiwi Corporate Services Sdn Bhd, Kuching, Sarawak.
Sole Proprietor/Partner	Goodman Search Services, Sarawak
Sole Proprietor/Partner	New Zealand Trade Centre, Sarawak and Sabah
Partner	Pemasaran Petros, Sarawak
Tutor	Faculty of Economics and Business, Universiti Malaysia Sarawak, Sarawak.
Study Leave	Masters of Management Studies. University of Waikato. New Zealand.
Lecturer	Faculty of Economics and Business, Universiti Malaysia Sarawak, Sarawak.
Study Leave. PhD	University of Otago. New Zealand
Lecturer / CMBA Coordinator	Faculty of Economics and Business, Universiti Malaysia Sarawak, Sarawak.
Deputy Dean (Research and Postgraduate)	Faculty of Economics and Business, Universiti Malaysia Sarawak, Sarawak
Associate Professor	Faculty of Economics and Business, Universiti Malaysia Sarawak, Sarawak.
Deputy Dean	Center for Graduate Studies, Universiti Malaysia Sarawak, Sarawak.

Courses Taught

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EBP2064	2 1011	Relational Marketing
BMK501 /03	1 1011	Marketing Management
EBA6423	1 1011	Pemasaran Strategik / Strategic Marketing
EBQ2053	1 1011	Metodologi Penyelidikan / Research Methodology
EBP3033	2 0910	Pemasaran Strategik/ Strategic Marketing
EBA6423	2 0910	Pemasaran Strategik / Strategic Marketing
EBP3023	1 0910	Penyelidikan Pemasaran / Marketing Research
EBQ2053	1 0910	Metodologi Penyelidikan / Research Methodology
EBB6213	1 0910	Keusahawanan / Entrepreneurship
EBQ2053	2 0809	Metodologi Penyelidikan / Research Methodology
EBA6423	2 0809	Pemasaran Strategik / Strategic Marketing
EBQ2053	1 0809	Methodologi Penyelidikan Ekonomi dan Perniagaan / Research Methodology
EBP3023	1 0809	Penyelidikan Pemasaran/ Marketing Research
EBQ2053	2 0809	Methodologi Penyelidikan Ekonomi dan Perniagaan / Research Methodology
EBP3013	1 0708	Pemasaran Antarabangsa/ International Marketing
EBP3023	1 0708	Penyelidikan Pemasaran/ Marketing Research
EBP2053	2 0708	Methodologi Penyelidikan Ekonomi dan Perniagaan/ Research Methodology
EBP3033	2 0708	Pemasaran Strategik/ Strategic Marketing
EBP2013	1 0607	Pemasaran Industri/ Industrial marketing
EBQ2053	2 0607	Methodologi Penyelidikan Ekonomi dan Perniagaan/ Research Methodology
EBP3033	2 0607	Pemasaran Strategik / Strategic Marketing
EBP3053	1 0506	Strategik Pemasaran Eksport /Export Marketing Strategy
EBP2013	1 0506	Pemasaran Industri/ Industrial Marketing
EBP3063	1 0506	Penyelidikan Pemasaran / Marketing Research
EBP3043	2 0506	Seminar Pemasaran / Marketing Seminar
EBQ2053	2 0506	Methodologi Penyelidikan Ekonomi dan Perniagaan / Research Methodology
EBP2013	1 0405	Pemasaran Antarabangsa / International Marketing
EBP3023	1 0405	Penyelidikan Pemasaran / Marketing Research
EBP2073	2 0405	Pemasaran Perkhidmatan / Service marketing
EBP3043	2 0405	Seminar Pemasaran / Marketing Seminar
EBQ2053	2 0405	Methodologi Penyelidikan Ekonomi dan Perniagaan / Methodology Research

MSc Students

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Jee Teck Weng (completed)

Uma Devi Krisnan

Tamil Selvi d/o Renganathan

Lau Wee Ming

William Kong

Florance Yap (Swinburne)

PhD Students

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Hiram Ting Huong Yiew

Tariq Jales

Heriyadi

Mohsin Butt (completed)

Fathan Soetrisno

Dwi Sunu

Voon Mung Ling (co supervise with Dr Lo May Chiun)

Lee Eng Hock (AeU DBA)

Ahsan Mahmood Ahmad

Iftikhar Ahmed

Research Grants Received

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Consumer’s Evaluation of Brand Extensions in the Service Sector

Unintended Effects of Ethnically Targeted Advertising In

Malaysia

. 03(52)/478/2004(215)

The Foochow Entrepreneurial Characteristics: Comparison Between Generations. 03(51)/477/2004((214)

Film Funding in

Malaysia

: An Analysis of Different Perspectives. 03(51)/476/2004(214)

Winning Criteria: Tourism and Hospitality Firms’ Managers Perspectives 03(69)/540/2005(39)

Penglibatan Wanita Dalam Sektor Ekonomi Informal di Malaysia (Women’s Involvement in the Informal Sector in

Malaysia

)

A Study of Asian Consumers’ Attitudes toward Promotion Preferences and Purchase Satisfaction

Testing Western Based Scales of Corporate Credibility: Cross- Asian (Ethnic) Perception

Branding Malaysia’s Service Sector

New Leadership. Leader-Member Exchange and Commitment to Change: The Case of Higher Education in

Malaysia

Political Advertising at Batang Ai

Defining and creating Malaysian Generational Cohort Index: Its Impact on Controversial Advertising

Awards / Research Awards Received

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Best Researcher Award, Unimas, 2^nd place

Anugerah Perkhidmatan Cemerlang

Fellow, Marketing in Asia Group

UNIMAS R&D Expo. Organized by RIMC UNIMAS at CAIS UNIMAS. 25 – 26 April, for de Run, E. C., Jee, T. W., and Lau, W. M. (2010). A Study of Asian Consumers’ Attitudes toward Promotion Preferences.

UNIMAS R&D Expo. Organized by RIMC UNIMAS at CAIS UNIMAS. 25 – 26 April 2010, for Lo May Chiun, T Ramayah, de Run, E C (2010). “New Leadership”, Leader-Member Exchange and Commitment to Change: The Case of Higher Education in Malaysia.

De Run, E. C. , Butt, M. M., Fam, K. S., Jong, H. Y. (2010). Attitudes towards offensive advertising: Malaysian Muslims’ views. Journal of Islamic Marketing. 1. 1. 25 – 36. Outstanding Paper Award Winner at the Literati Network Awards for Excellence 2011; Emerald Literati Network, 2011 Awards for Excellence.

Journal

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Kilgour A. Mark & De Run, Ernest Cyril. (1999). The Consumer Decision Choice Process in Difficult Economic Times. Malaysian Consumer & Family Economics Association. 30 July.

De Run, Ernest Cyril, Kilgour A. Mark & Jais, Mohamad (2000). The Function Of Marketing In SMI’s In Sarawak. Sarawak Development Journal. Vol. 3. No. 1. 38 – 59.

De Run, Ernest Cyril & Jamal, Shaari (2000). The Telephone As A Service Encounter Tool: A Study On SMI’s In Sarawak. Borneo Review. Vol. XI, No. 2, 67 – 83.

De Run, Ernest Cyril & Rohani Ismail (2001). Permintaan Dan Persepsi Terhadap Kereta Proton: Pandangan Pengguna, Penjual Dan Penjual Semula. Fakultas. 3. (Jun – Nov). 119 – 128.

Abu Mansor, Shazali, De Run, Ernest Cyril & Loh, Wei Min (2001). Gaya Hidup Wanita yang menjalankan urusan pembelian bahan makanan: Kajian kes di bandaraya Kuching. Jurnal Pembangunan Sosial, 3 (Disember). pp. 2-13.

De Run, Ernest Cyril (2002). Customer Service In Sarawak: An Exploratory Study Of Its Antecedents. Sarawak Development Journal. 5. 2. 45 – 60.

De Run, Ernest Cyril & Hassan, Siti Hasnah (2003). Evaluation Of Information Sources: A Study Of Sarawakian Business-To-Business Elite Managers. Journal of Asia Pacific Marketing. 2. 2. 56 – 72.

De Run, Ernest Cyril & Afzazuliana Abd. Jalil (2003). Emotional Quotient: Comparing Multi Level Marketing And Non- Multi Level Marketing Print Advertisements. International Journal of Business and Society. 4.1. 53 – 66.

De Run, Ernest Cyril (2005). Does Targeting Really Work? The Perspective of a Dominant Group. International Journal of Business and Society. Jan. 6. 1. 27 – 51.

Abu Mansor, Shazali, de Run, Ernest Cyril; & Latif, Hamrila Abd (2005). The Value of Human Life: Willingness To Pay For The Provision Of Life Jackets At The Sarawak River. International Journal of Business and Society. July. 6. 2. 83 - 96.

De Run, E. C. & Tuah, Khadijah Mohd (2005). Malaysian Consumers’ Evaluation of Fictitious Brand Extensions. Sarawak Development Journal. 7. 1. 21-37

De Run, Ernest Cyril; Malar Subramaniam, & Michael Wong Sing Lung (2006). The Foochow Entrepreneurial Characteristics: Comparison Between Generations. Journal of Asia Entrepreneurship and Sustainability. 2. 3. 99-124. Available at http://www.asiaentrepreneurshipjournal.com/AJESII3All.pdf

De Run, Ernest Cyril & Sien Fah (2006). Language Use in Packaging: Malay and Chinese Consumer Reactions. Sunway Academic Journal. 3. 133-145. Available at: http://www.sunway.edu.my/others/vol3/ernest3.pdf

De Run, Ernest Cyril & Felix Ng Mee Kon (2006). Patented And Generic Pharmaceutical Drugs: Perception And Prescription. International Journal of Business and Society. 7.2.55-78.

De Run, Ernest Cyril & Chin Yin Thang, Florence (2007). Customer Service Personnel’s Perceptions of Customers: The Case of a Telecommunications Firm. International Journal of Business and Society. 8.1.48 - 67.

De Run, Ernest Cyril (2007). Ethnically Targeted Advertising: Views Of Those Not Targeted. Journal of Asia Pacific Marketing and Logistics.19.3.

Hii, G. H. S. & de Run, Ernest Cyril (2007). Hotel Guest Satisfaction: A Gap 5 Study in Sibu. The ICFAI Journal of Services Marketing. 5. 3. 18 – 38.

Lo, M. C., Shazali, A. M., de Run, E. C. (2007). Should leader power and sex play an important role in predicting influence tactics? Power and influence tactics in manufacturing firms of Klang Valley, Malaysia. International Journal of Management and Entrepreneurship. 3. 1. 29-44.

de Run, Ernest Cyril and Ting, Pui Ling (2006). Estimating the Probability of Service Recovery Strategies in Franchise Fast Food Restaurant. Labuan Bulletin of International Business & Finance. 4. December. 91- 104.

Grace Phang and de Run, Ernest Cyril (2006). Celebrity Endorsers and Its Impact on Company, Behavioral and Attitudinal Variables. Annamalai Business Review. 1. 2. 23 – 36.

de Run, E. C. (2007). Unintended Effects Of Targeted Advertisements: A Test On Sarawakian Chinese. Journal of International Business and Entrepreneurship.13. 1. 1 – 18.

Grace Phang and de Run, Ernest Cyril (2007). Celebrity Endorsers and Respondents Gender: Its Impact on Company, Behavioral and Attitudinal Variables. Jurnal Kemanusiaan. 10. December. 38 - 55.

Cecilia Ong, S. K. and de Run, E. C. (2007). Why Malaysians Join and Stay on in a Multi-Level Marketing Company. ICFAI Journal of Services Marketing. 5. 4. 37 – 52.

De Run, Ernest Cyril (2007). Constructing Ethnic Identification variables of Malay, Chinese and Iban. The ICFAI Journal of Marketing Management. 6. 3. 38 – 52.

Mohsin Muhammad Butt and de Run, Ernest Cyril (2008). Measuring Pakistani Mobile Cellular Customer Satisfaction. The Icfai Journal of Services Marketing. 6. 1. 40 – 50.

De Run, E. C. and Yeo, Dick (2008). Awareness, Understanding and Behaviour of Islamic Banking: Results of a Special Study. Bankers Journal Malaysia.132. http://www.ibbm.org.my/files/KR_pub_BJM_PS_132.aspx

Chang Ee Ling and Ernest Cyril de Run (2009). Satisfaction and Loyalty: Customer Perceptons of Malaysian Telecommunication Service Providers. The ICFAI University Journal of Services Marketing. VII. 1. 6 – 18.

May-Chiun, Lo, T. Ramayah, Ernest Cyril de Run (2009).Leader member exchange, gender, and influence tactics. A test on multinational companies in

Malaysia

. Problems and Perspectives in Management. 7. 1. 49 - 56.

Jee, T. W. and de Run, E. C. (2010). The influence of personal values on sales promotion techniques for convenience product. Segi Review.3.2.16 - 24

Butt, Mohsin and de Run, E. C. (2009), Modeling Customer Satisfaction in Cellular Phone Services Jurnal Kemanusiaan, Vol. 13 Issue, June

May Chiun, Lo, Ramayah, T., de Run, E. C. (2009). Relationship between transformational and transactional leadership styles and commitment to change: The case of higher education in

Malaysia

. ADEPT. 3. July/ Dec. 92 – 102.

Harry Entebang, Richard T. Harrison, Ernest Cyril de Run (2010).

Entrepreneurial orientation of public enterprises in

Malaysia

. Business Strategy Series. 11. 2. 75 – 77.

Harry Entebang, Richard T. Harrison, Ernest Cyril de Run (2010). Perceived corporate entrepreneurship in GLCs: evidence from

Malaysia

. Business Strategy Series. 11. 2. 78 – 80.

De Run, Ernest Cyril; Butt, Mohsin & Chung, Yen Nee (2010), Influence of Role Models on Young Adults Purchase, Jurnal Kemanusiaan,. 14. December

De Run, E. C. , Butt, M. M., Fam, K. S., Jong, H. Y. (2010). Attitudes towards offensive advertising: Malaysian Muslims’ views. Journal of Islamic Marketing. 1. 1. 25 – 36. Outstanding Paper Award Winner at the Literati Network Awards for Excellence 2011; Emerald Literati Network, 2011 Awards for Excellence.

Butt, M. M., & De Run, E. C. (2010). Ethnic advertising: Adolescents’ attitudes towards target and non-target advertisements. Young Consumers. 11.3. 189 - 203

Butt, M. M., & De Run, E. C. (2010). Private healthcare quality: applying a SERVQUAL model. International Journal of Health Care Quality Assurance. 23. 7. 658-673.

De Run, E. C., Elanjothi, M, Jee, T. W. (2010). Testing Real World Advertisement Language Cues Impact on Dominant and Non Dominant Ethnic Groups: Comparing Malay and Indians in

Malaysia

. International Journal of Business and Society. 11.2.

Lo, M. C., Ramayah, T., de Run, E. C. (2010). Testing multi-dimensional nature of “New Leadership” in a non-Western Context: The case of

Malaysia

. Journal of Organizational Culture, Communications and Conflict. 14. 2. 61 - 74

De Run, E. C. & Heriyadi, K. (2008). Service Recovery Strategies in Western based Fast Food restaurants: A Structural Equation Model Test. International Journal of Business and Society. 9.2.54-68.

Butt, M. M., & De Run, E. C. (2011). Do target and non-target ethnic group adolescents process advertisements differently? Australasian Marketing Journal. Doi:10.1016/j.ausmj.2010.12.001

Book

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de Run, Ernest Cyril; Lo, May Chiun; Heriyadi, Kusyanardi (2008). Basic Analysis: A Guide for Students and Researchers. Kuching: Jade Tree Press.

de Run, Ernest Cyril (2008). Targeted Advertising Unintended Effects. Germany: VDM Verlag Dr. Mueller e.K.

Srivastava, R. K.; de Run, Ernest Cyril; Kim Shyan, Fam (2008).Sales Management. Excel Books. New Delhi India.

de Run, Ernest Cyril; Rabaah, Tudin; Voon, Boo Ho; Nordiana, Ahmad Nordin (2008). Readings on Business. Germany: VDM Verlag Dr. Mueller e.K

Dr. Lo May Chiun, AP Dr Ernest Cyril de Run, Dr. Zorah Abu Kassim, Salbiah Edman, Abang Azlan Mohamad, Jerome Kueh Swee Hui (2008). A Decade of FEB. Kuching: FEB.

Butt, Mohsin & de Run, Ernest (2011). Ethnic Advertising: Beyond Minority Groups, An Investigation into Teen Segment. Germany: VDM Verlag Dr. Müller e.K.

ISBN 978-3-639-33989-5

Chapter in Book

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Voon, B H & de Run, E. C (2008). Advancing Service Quality Of Higher Learning Institutions: An Empirical Study In Sarawak. In de Run, Ernest Cyril; Rabaah, Tudin; Voon, Boo Ho; Nordiana, Ahmad Nordin (2008). Readings on Business. Germany: VDM Verlag Dr. Mueller e.K.

De Run, E C; Harry, E.; Howell, W. W. (2008). Interaction Of Socio-Cultural Environment On Dayak Entreprneurial Interest. In de Run, Ernest Cyril; Rabaah, Tudin; Voon, Boo Ho; Nordiana, Ahmad Nordin (2008). Readings on Business. Germany: VDM Verlag Dr. Mueller e.K.

Norzaidahwati, Z., de Run, E. C., Muhammad Mohsin, B., & Tiong, Y. C. (2008). Private health care service an application of Servqual model: Views of Malay ethnic groups. p109 – 132, In Customer Satisfaction and Service Quality. Challenges and Issues in Malaysia. Abu Bakar Hamid, Nor Hazarina Hashim, Ahmad Sharifuddin Shamsuddin (Editors). Penerbit UTM: Johor, Malaysia.

Siti Hasnah Hassan, Khairil Annuar Mohd Kamal, Stephen Dann, and Ernest Cyril De Run (2009), Influence of the Halal Certification Mark in Food Product Advertisements in Malaysia, In The New Cultures of Food. Marketing Opportunities from Ethnic, Religious and Cultural Diversity. Lindgreen, Adam & Hingley, Martin K. (Editors). Surrey: Gower.

de Run, E. C., & Lau, W. M. (2009). Corporate Culture of Malaysia. In H.-S. Lee & R. K. Srivastava (Eds.), International Business. Country Culture and Corporate culture. New Delhi: Excel Books.

de Run, E. C., & Lau, W. M. (2009). Country Culture of Malaysia: A Turbulent Time. In H.-S. Lee & R. K. Srivastava (Eds.), International Business. Country Culture and Corporate culture. New Delhi: Excel Books.

de Run, E C (2009). Cross-Cultural Marketing in the Emerging Markets. In Debata, B (Editor), Marketing in Emerging Markets. New Delhi: Excel Books.

Jee, T. W. and de Run, E. C (2010). Sales Promotion in Malaysia. In Sales Promotion Techniques: Best Practice from Asia and Europe, Kim-Shyan Fam, László Józsa, and James E. Richard (Editors). Asia Business Research Corporation Limited: New Zealand.

Jee, T. W., de Run, E. C and Nathawut, S. (2010). Sales Promotion in Thailand. In Sales Promotion Techniques: Best Practice from Asia and Europe, Kim-Shyan Fam, László Józsa, and James E. Richard (Editors). Asia Business Research Corporation Limited: New Zealand.

Jee, T. W., de Run, E. C., Wee Ming, Lau, and DwiSunu Kanto (2010). Sales Promotion in Indonesia. In Sales Promotion Techniques: Best Practice from Asia and Europe, Kim-Shyan Fam, László Józsa, and James E. Richard (Editors). Asia Business Research Corporation Limited: New Zealand.

De Run, E. C. and Bikash Ranjan Debata (2011). Understanding Odisha respondents Views of Controversial / Offensive Advertising. In Marketing Information and Strategies: Core for Development. J Jayakrishnan, J Tamilselvi, and An Solayappan (Editors). Chennai, India: Scitech. ISBN: 978 81 8371 386 3

Proceedings Publication

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de Run, Ernest Cyril; Bourke, Thomas Joel; Kilgour, Athol Mark; & Walker, Andrew Robert (1997). Consumers’ Evaluation Of Brand Extensions In The Service Sector. Waikato Management School Student Research Conference (1997). Vol. 4. 33 – 52.

de Run, Ernest Cyril & Zaidin, Norzaidahwati (1996), ABC Consultancy, Case Study Presented At The First Convention On Asian Business And Management Education, 26 – 27 August, 1996, Kuala Lumpur.

de Run, Ernest Cyril (1999). The Use Of Technology In Service Encounters: Implications For Malaysia’s Managers And Academicians. Paper Presented At The 2^nd. International Malaysian Studies Conference, Universiti Malaya, 2 – 4 August 1999. See: Http://Phuakl.Tripod.Com/Pssm/Conference/Malaysiakini_Com_Archive.Htm

Kilgour, Mark And de Run, Ernest Cyril (1999). Consumer Choice Decision-Making In Difficult Times. Paper Presented At The 4^th National Conference On Consumer And Family Economy. Universiti Kebangsaan Malaysia. 19 August 1999.

de Run, Ernest Cyril, Kilgour. Mark & Jais, Mohamad (1999). The Function Of Marketing In SMI’s In Sarawak. Paper Presented At The APEC Human Resource Congress In Taiwan, 30 – 31 October, 1999.

de Run, Ernest Cyril And Asleena, Helmi (2002). The Adoption Of Information Communication Technology (ICT) As A Measure Of Growth: A Study On Micro-Enterprises In Kuching, Sarawak. Proceedings Of Asia Pacific Economic And Business Conference 2002. Kuching, Sarawak. Editors: M. Azali; Mohammed B. Yusoff, Muzafar Shah Habibullah, Shazali Abu Mansor, Rujhan Mustafa, Shamsher Mohamad, Zulkornain Yusop, Alias Radam, Azman Hassan, Sumangala Pillai. (2 – 4 October 2002). 500 – 504.

de Run, E. C. (2002). Unintended effects of advertisements on a company from dominant and non-dominant ethnic groups. ANZMAC Doctoral Colloquium. Deakin University, Melbourne, Australia. 30 Nov – 1 Dec 2002.

de Run, E. C. and Gray, B. (2003). Is targeting all that it is supposed to be? The perspective of a dominant ethnic group. ANZMAC Conference, University of South Australia, Adelaide, Australia. 1 –3 December 2003.

Gray, B. and de Run, E. C. (2004). Adaptation, Standardization or Alienation? AIB Conference, University of Ulster 22-24 April, 2004

de Run, E. C. and Gray, B. (2004). Assessing Measurement Invariance In Cross-Ethnic Research 33^rd EMAC Conference, University of Murcia, 18 – 21 May, 2004.

de Run, E. C. and Khadijah Mohd Tuah (2004). Of Malay Beauty and Skin Color: Past, Present and Self. Persidangan Antarabangsa Sejarah Malaysia. Universiti Malaya. 23 – 25 Ogos 2004.

de Run, E. C. and Wong, Sing Lung Michael (2004). Foochow Entrepreneurs Over the Years: An Exploratory Discussion. Regional Postgraduate Colloquium 2004. Universiti Malaysia Sarawak. 27 Nov 2004.

Harry Entebang, Shazali Abu Mansor And de Run, E. C. (2004). Credit Management policies and Practices: Implication on Cash Flow and Profitability – A Preliminary Study. International Borneo Business Conference 2004. Sutera Harbour Resort and Spa, Kota Kinabalu, Sabah, Malaysia. 9 – 11 December 2004.

de Run, E. C. and Wong, Sing Lung Michael (2004).An Exploratory Study of Malaysian Firms Internationalization Strategy: Market Selection, Market Entry Mode and Risk Analysis. International Borneo Business Conference 2004. Sutera Harbour Resort and Spa, Kota Kinabalu, Sabah, Malaysia. 9 – 11 December 2004.

Wee, Lik Hoo, Gregory and de Run, Ernest Cyril (2005). Creative Arts And Business Research Methods: A Marriage Of Qual And Quant. 3^rd International Qualitative Research Convention 2005 (IQRC 2005). Senai Sofitel Palm Resort, Johor, Malaysia, 21-23 August 2005.

Wee, L. H.G., and De Run, E. C. (2005). “Film as Business.” Seminar Skrin Kebangsaan, August 3-4, 2005 at Annexe Hall, UiTM, Shah Alam. Organised by UiTM & FINAS.

Khadijah Mohd Tuah and de Run, E. C. (2005). Media and Metrosexualism: The Construction of Aesthetic Masculinity International Conference on Media and Communication (MENTION2005) – Communication, Globalisation and Cultural Identities. 26-28 September 2005, Marriott Putrajaya, School of Media and Communication Studies (MENTION), Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia.

de Run, Ernest Cyril and Chin Sien Fah (2005). Language Use In Packaging: Malay And Chinese Consumer Reactions. Asia Pacific Marketing Conference. 22 – 23 November 2005. Universiti Malaysia Sarawak. Fakulti Ekonomi dan Perniagaan, Universiti Malaysia Sarawak.

de Run, Ernest Cyril and Florence Thang Chin Yin (2005). Telecommunications Customer Service Personnel’s Perceptions Of Customers: A Quantitative Approach. Asia Pacific Marketing Conference. 22 – 23 November 2005. Universiti Malaysia Sarawak. Fakulti Ekonomi dan Perniagaan, Universiti Malaysia Sarawak.

de Run, Ernest Cyril and AP Dr Shazali Abu Mansor (2005). The Pricing Of Public Goods: A Survey Of Public Perception Of Sanitary Facilities. Asia Pacific Marketing Conference. 22 – 23 November 2005. Universiti Malaysia Sarawak. Fakulti Ekonomi dan Perniagaan, Universiti Malaysia Sarawak.

de Run, Ernest Cyril and AP Dr Shazali Abu Mansor (2005). The Value of Human Life: Willingness To Pay For The Provision Of Life-Jackets At The Sarawak River. Asia Pacific Marketing Conference. 22 – 23 November 2005. Universiti Malaysia Sarawak. Fakulti Ekonomi dan Perniagaan, Universiti Malaysia Sarawak.

de Run, Ernest Cyril and Felix Ng Mee Kon (2005). The Impact Of Patent Protection On Doctors’ Prescriptions Of Pharmaceutical Drugs. Asia Pacific Marketing Conference. 22 – 23 November 2005. Universiti Malaysia Sarawak. Fakulti Ekonomi dan Perniagaan, Universiti Malaysia Sarawak.

de Run, E. C. and Gray, B. (2005). Attitude Towards the Ad: Assessing Measurement Invariance In Cross-Ethnic Research. ANZMAC Conference. University of Western Australia. 5th to 7th December 2005.

de Run, E. C.. Malar, S., and Wong, S. L. (2006). The Foochow Entrepreneurial Characteristics: Comparison Between Generations. Brunei, Indonesia, Malaysia and Phillipines–East Asean Growth Area (BIMP-EAGA) International Conference 2006, Universiti Malaysia Sabah. 21 – 23 June 2006.

de Run, E. C. (2006). Assessing The Effects Of Ethnically Targeted Advertising: A Test Of Malay And Chinese Respondents. Regions on a Global Platform, 9^th PRSCO Summer Institute (2006), Kuala Lumpur, 18-20 July, 2006. Universiti Kebangsaan

Malaysia

Voon,B. H. and de Run, E. C. (2006). Service-driven Market Orientation and Service Quality: Its Impact on Higher Learning Institutions in Sarawak. Borneo in the New Century. Borneo Research Council Conference. 31 July – 1 August 2006. Institute of East Asian Studies, UNIMAS and Borneo Research Council.

Khadijah, M. T. and de Run, E. C. (2006).Media and Metrosexualism: The Construction of Aesthetic Masculinity. Borneo in the New Century. Borneo Research Council Conference. 31 July – 1 August 2006. Institute of East Asian Studies, UNIMAS and Borneo Research Council.

de Run, E. C. (2006). Iban Reactions Towards Ethnically Targeted Advertising. Borneo in the New Century. Borneo Research Council Conference. 31 July – 1 August 2006. Institute of East Asian Studies, UNIMAS and Borneo Research Council.

Soetrisno, F. & de Run, E. C. (2006). Assessing The Effects Of Ethnically Targeted Advertising: A Test Of Sarawakian Chinese. 2^nd SIMSR-Asia Marketing Conference. 17 – 18 December 2006. Mumbai, India. K. J. Somaiya Institute of Management Studies and Research.

de Run, E. C. & Thang, C. Y. (2006). Customer Service Personnel’s Perceptions Of Customers: Initial Explorations At A Telecommunications Company. 2^nd SIMSR-Asia Marketing Conference. 17 – 18 December 2006. Mumbai, India. K. J. Somaiya Institute of Management Studies and Research.

de Run, E. C. and Yeo, S. L. D. (2006). Islamic Banking: Awareness, Understanding, And Behavior. 2^nd International Borneo Business Conference. Hilton Kuching. Unimas and UMS. 6 – 8 December 2006.

Howell, W. W., Entebang, H., and de Run, E. C. (2006). Interaction of Socio-Cultural Environment on Enterpreneurial Interest among the Dayak Community in Sarawak.. 2^nd International Borneo Business Conference. Hilton Kuching. Unimas and UMS. 6 – 8 December 2006.

de Run, E. C., Nordiana binti Ahmad Nordin, Rabaah Tudin (2007). Why Entrepreneurship And Not Employment? An Initial Investigation. Academy for Global Business Advancement Joint World Congress. May 21 – 25, Universiti Sains Malaysia, Penang Campus, Penang

de Run, E. C. and Yogeswaren A/L Anamale (2007). Attitudinal and Behavioral Effects on Recall of Television Advertisements. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4.

de Run, E. C. and Uma Devi Krisnan. (2007). Consumer Attitudes towards Public Transportation in Kuching. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4.

de Run, E. C. and Elanjothi a/p Manickam. (2007). Different language in Advertisement: Consumer Attitudes. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4.

de Run, E. C. and Tiong Yea Ching. (2007). Private doctors: A study of expectations and perception in Kuching. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4.

de Run, E. C. and Zainun binti Ibrahim. (2007). Perbandingan kualiti perkhidmatan : mengukur tahap kepuasan pelansong melalui perbandingan antara anggapan sebelum dan selepas menerima perkhidmatan ‘resort’ di Kuala Terengganu. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4.

de Run, E. C. and Zamriah bt Abd Manan. (2007). Perbandingan kualiti perkhidmatan di hotel-hotel sekitar bandar Kota Kibalau, Sabah. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4.

de Run, E. C. and Jee Teck Weng. (2007). Measuring customer loyalty on approach based on the main supermarket chain in Kuching. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4.

de Run, E. C. and Mah Suet May. (2007). Why do UNIMAS students choose to purchase pirated software. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4.

de Run, E. C. and Norzaishah Ag Salleh. (2007). Sales Promotion In

Malaysia

. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4.

de Run, E. C. and Abdul Mukmin bin Alias. (2007). Controversial ads: 15-18 age group. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4.

de Run, E. C. and Mohd Rafik b. Arif. (2007). Measuring customer loyalty on approach based on the main supermarket chain in Kuching. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4.

de Run, E. C. and Juraina binti Junaidi. (2007). Servqual expectatin & perxception of telecommunication provider. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4.

de Run, E. C. and Jee Teck Weng. (2007). Loyalty Card. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4.

de Run, E. C. and Jong Hui Yin. (2007). The influence of religion towards the advertising of controversial products. At the Final Year Project Poster Conference 2007. Faculty of Economics and Business, Universiti Malaysia Sarawak. April 4.

de Run, E. C. and Jee, T. W. (2007). A Test of Customer Loyalty Effectiveness. Asia Pacific Marketing Conference 2007. Organized by Universiti Malaysia Sarawak. Holiday Inn Resort Damai Beach, Kuching Sarawak. 2 – 3 November 2007.

De Run, E. C. and Mah, S. M. (2007). Why Undergraduates Choose To Purchase Pirated Software. Asia Pacific Marketing Conference 2007. Organized by Universiti Malaysia Sarawak. Holiday Inn Resort Damai Beach, Kuching Sarawak. 2 – 3 November 2007.

De Run, E. C. , Chee, S. H., and Sharizal, H. Exploring The Consumer Attitudes Towards The Use Of Electrical Goods Easy Payment Scheme. Asia Pacific Marketing Conference 2007. Organized by Universiti Malaysia Sarawak. Holiday Inn Resort Damai Beach, Kuching Sarawak. 2 – 3 November 2007.

Lo, M. C., Ramayah, T. and De Run, E. C. (2007). Leader Member Exchange And Influence Tactics: A Test On Multi National Companies In

Malaysia

. Asia Pacific Marketing Conference 2007. Organized by Universiti Malaysia Sarawak. Holiday Inn Resort Damai Beach, Kuching Sarawak. 2 – 3 November 2007.

Heriyadi, K. and De Run, E. C. (2007). Simultaneous Measurement Of Contry-Of-Origin Effect: A Study At Kalimantan Barat And Sarawak. Asia Pacific Marketing Conference 2007. Organized by Universiti Malaysia Sarawak. Holiday Inn Resort Damai Beach, Kuching Sarawak. 2 – 3 November 2007.

Muhammad Mohsin, B. and De Run, E. C. (2007). Ethnic Self Identity, Culturally Embedded Advertisement And Its Effects On Targeted And Non Targeted Groups: A Cross Cultural Research Of Malaysian And Pakistani Adolescents. Asia Pacific Marketing Conference 2007. Organized by Universiti Malaysia Sarawak. Holiday Inn Resort Damai Beach, Kuching Sarawak. 2 – 3 November 2007.

de Run, E. C. (2007). Determining Ethnic Identification Strength of Three Ethnic Groups in

Malaysia

. ANZMAC Conference. Dunedin. University of Otago. 3 – 5 Dec 2007.

de Run, E. C. & Elanjothi Manickam (2008). Advertising Language Cues Impact on Malaysian Malay and Indians. 6^th Language for Specific Purposes International Seminar. 9 – 10 April. Persada Johor International Convention Center. Universiti Teknologi

Malaysia

Johor.

de Run, E. C., Muhammad Mohsin Butt and Tiong Yea Ching (2008). Malay view of private doctor services. The 6^th International Malaysian Studies Conference. 5-7 August 2008. Persatuan Sains Sosial

Malaysia

de Run, E. C. (2008). Malaysian muslims views of controversial advertising. 2008 Global Marketing Conference at Shanghai. 20 – 23 Mac 2008. Shanghai Jiao Tong University.

de Run, E. C. & Roger Lai (2008). Chinese perception of bird nest. International Borneo Business Conference. Kota Kinabalu, Sabah. Universiti Malaysia Sabah and Universiti Malaysia Sarawak.

Jee, T. W., De Run, E. C., & Lo, M. C. (2008). Choice of dwelling: Why squat? Paper presented at the The 6th International Malaysian Studies Conference (MSC6), Kuching, Sarawak, Malaysia.

Jee, T. W., & De Run, E. C. (2008). Sales promotion preferences: Techniques by product type. Paper presented at the The 3rd International Borneo Business Conference, Universiti Malaysia Sabah (UMS),

Malaysia

de Run, E. C.; Lau, Wee Ming; Mah, Suet May (2008). Pirated Software: Non-User Views. Paper presented at the The 3rd International Borneo Business Conference, Universiti Malaysia Sabah (UMS),

Malaysia

May-Chiun Lo, T. Ramayah, Ernest Cyril de Run (2009). Testing the Multi-Dimensional Nature of “New Leadership” in a Non-Western Context: The Case of

Malaysia

. Proceedings of the Academy of Educational Leadership. 14. 1. 25 – 30

May-Chiun, Lo; T. Ramayah; de Run, Ernest Cyril; Voon, M.L (2009). “New Leadership”, Leader-Member Exchange and Commitment to Change: The Case of Higher Education in

Malaysia

. WASET 2009 Tokyo, Japan. May 27-29, 2009. Holiday Inn Tobu Narita.

Lunyai, J; de Run, Ernest Cyril; Junaidi, J. (2009). Loyalty Card Programs: Why Join? International Conference on Marketing & Retailing 2009 (INCOMAR 2009) Melaka,

Malaysia

. July 8-10, 2009. Equatorial Hotel Melaka.

De Run, E C, Gray, B (2009). Are We Alienating Our Target Group? 6^th

Malaysia

International Conference on Language, Literatures and Cultures. Universiti Putra

Malaysia

. 28-30 April 2009. Putrajaya Marriot Hotel.

De Run, E C & Jee, T W (2009). The Impact of Personal Values and Sales Promotion Techniques for Specialty/Luxury Products. 4^th International Conference of the Asian Academy of Applied Business. 17 – 19 December 2009. AAAB and School of Business and Economics Universiti Malaysia Sabah.

de Run, E C, Butt, M M, Fam, Fam, K S, Jong H Y (2009). Malaysian Muslims’ Perceptions of Controversial Products: The Case of Religiosity. Melbourne. ANZMAC Annual Conference. 30 Nov – 2 Dec 2009.

Lau, W. M., Ting, P. P., & de Run, E. C. (2009). Chinese’s Attitude and Behavior on Halal Signage: The Case of Non Food Product. Paper presented at the Asia Pasific Marketing Conference, Damai Puri, Universiti Malaysia Sarawak.

de Run, E. C. and Jee, T. W. (2009). The Impact of personal value and sales promotional tools preferences for shopping products. 3^rd Asia Pacific Marketing Conference (APMC). Organized by Universiti Malaysia Sarawak, Holiday Inn Resort Damai Beach, Kuching Sarawak. 9 - 11 December 2009.

de Run, E. C., Jee, T. W., and Lau, W. M. (2010). Impact of Political Advertising Campaign on Opposition Members: The Batang Ai Case. The 7^th International Malaysian Studies Conference. Organized by Persatuan Sains Social Malaysia (PSSM) at Universiti Sains Malaysia (USM), Penang 16 -18 Mac 2010.

de Run, E. C., Jee, T. W., and Lau, W. M. (2010). A Study of Asian Consumers’ Attitudes toward Promotion Preferences. UNIMAS R&D Expo. Organized by RIMC UNIMAS at CAIS UNIMAS. 25 – 26 April 2010. (Bronze Award)

de Run, E. C., Jee, T. W., and Lau, W. M. (2010). The Impact of Political Advertising Campaign: The Issue of Emotions and Believability. UNIMAS R&D Expo. Organized by RIMC UNIMAS at CAIS UNIMAS. 25 – 26 April 2010.

Lo May Chiun, T Ramayah, de Run, E C (2010). “New Leadership”, Leader-Member Exchange and Commitment to Change: The Case of Higher Education in

Malaysia

. UNIMAS R&D Expo. Organized by RIMC UNIMAS at CAIS UNIMAS. 25 – 26 April 2010.

de Run, Ernest Cyril; Teck Weng, Jee; Wee Ming, Lau (2010). Attitude towards Sales Promotion Techniques Used in

Malaysia

. Yeditepe International Research Conference on Business Strategies. Doga Club Sile, Istanbul, 9 – 1 June 2010. Yeditepe University.

Ernest Cyril de Run, E C; Kim, S F; Gazley, A; Krisjanous, J (2010). Offensive Products Advertising in

Malaysia

. 2010 Global Marketing Conference at Tokyo. September 9‐12, 2010, Hotel Okura Tokyo, Tokyo, Japan

DwiSunu Kanto, de Run, E. C. Abu Hassan, Mohamad, (2010). Corporate Reputation Factors – A Qualitative Study. The Fourth International Borneo Business Conference (IBBC) 2010. 13 – 15 December 2010. Park City Everly Hotel Miri, Sarawak, Malaysia.

De Run, E C, Jamal Abdul Nassir, and W. M. Lau (2010). The effect of interpersonal and intrapersonal religiosity attitude toward Halal sign: A study of non-food product. The Fourth International Borneo Business Conference (IBBC) 2010. 13 – 15 December 2010. Park City Everly Hotel Miri, Sarawak, Malaysia.

De Run, E C, Tiong, K L and Uma Devi Krishnan (2010). Gender based nudity in advertisements: Gender comparison by Chinese. The Fourth International Borneo Business Conference (IBBC) 2010. 13 – 15 December 2010. Park City Everly Hotel Miri, Sarawak, Malaysia.

De Run, E. C. and Bikash Ranjan Debata (2011). Understanding Odisha respondents Views of Controversial / Offensive Advertising. International Conference on Leading beyond the Horizon: Engaging the Future (ICLBH-2011), 28 – 30 July 2011. Annamalai University, India.

De Run, E. C. and Bikash Ranjan Debata (2011). Attitude towards Offensive Advertising: A stdy at Odisha, India. MAG Scholar Conference 2011. May 29 – June 1 2011, James Cook Hotel Grand Chancellor, Wellington, New Zealand.

Bikash Ranjan Debata, de Run, Ernest Cyril, S S Mahapatra (2011). Modeling of Medical Enablers in India. MAG Scholar Conference 2011. May 29 – June 1 2011, James Cook Hotel Grand Chancellor, Wellington, New Zealand.

Leadership/Administration Services (Coordinator)

2011-08-09T10:53:00.005+08:00

Program Coordinator, Industrial and Organizational Economics Program, FEB, Oct 2000 to Oct 2002.

Coordinator, Corporate Master in Business Administration (2004 – 2005)

Leadership/Administration Services (Member)

2011-08-09T10:53:00.002+08:00

Member, AJK Kecil Akademik FEB (Faculty Academic Committee)– to date

Member, AJK Kecil Pemantauan Kualiti Pengajaran dan Pembelajaran FEB (Teaching and Learning Quality Committee)– to date

Member, Faculty Management Committee (2004 – 2008)

Member, Faculty Postgraduate Committee (2004 – 2008)

Member, Jawatankuasa Kerja International Borneo Business Conference 2010

Member, Jawatankuasa Penerbitan Buku Sedekad FEB, UNIMAS, 2007

Member, Jawatankuasa Kerja APMC 2007

Member, Jawatankuasa Kerja APMMC 2011

Member, Jawatankuasa Kerja International Borneo Business Conference 2006

Chairperson, The 4^th Regional Postgraduate Business Colloquium, FEB, UNIMAS. 2005

Member, Member, Jawatankuasa Pascasiswazah dan Penyelidikan, FEB, UNIMAS, 2005 - 2007

Member, Jawatankuasa Kerja International Borneo Business Conference 2004

Programme Coordinator, Program Ekonomi Industri dan Organisasi, 1 Oct 2000 – 30 Sep 2002.

Leadership/Administration Services (Administration)

2011-08-09T10:52:00.002+08:00

Ahli Jawatankuasa Khidmat Maklumat Akademik Universiti (Universiti Library Committee) (2006 - )

Ahli Jawatankuasa Penerbitan Akademik Unimas (University Publications Committee)(2005 - )

Ahli Jawatankuasa Panel Pemilih Zamalah (University Postgraduate Scholarship Committee). (1 Feb 2009 – 31 Jan 2011).

Ahli Jawatankuasa Teknikal Khidmat Maklumat (University Technical Committee on Information Services). (21 Jan 2009 –

Pengerusi, Jawatankuasa Program Kerja Kursus, Pusat Pengajian Siswazah (Chairperson, University Graduate Program by Coursework).

Member, Jawatankuasa Khidmat Maklumat Akademik, 15 Jun 2006 – 14 Jun 2009

Member, Jawatankuasa Kenaikan Pangkat FEB 18 Nov 2005 to 17 Nov 2006

Community Service (Committee Member/Talk/Advise)

2011-08-09T10:51:00.002+08:00

Motivation Speaker, Kem Ketahanan Diri ’99, Jabatan Perpaduan Negara (Sarawak), 8 October 1999

Invited Speaker, AAM Graduate Colloquium, Use and Misuse of Structural Equation Modelling, 6^th AAM Conference – Doctoral Colloquium, 8 December 2005, Casuarina Hotel, Ipoh, Perak. Organized by Universiti Sains Malaysia.

Member of Panel of Experts, AAM Graduate Colloquium, 6^th AAM Conference – Doctoral Colloquium, 8 December 2005, Casuarina Hotel, Ipoh, Perak. Organized by Universiti Sains Malaysia.

Invited Speaker, IKBN Wakaf Tapai, The Creation of Entrepreneurs and Millionaires from IKBN graduates. Institut Kemahiran Belia Negara, Cawangan Wakaf Tapai, Terengganu, 17^th June 2006.

Invited Speaker, Mesyuarat Pengarah-Pengarah IKTBN/IKBN Bil 1/2006, The Creation of Entrepreneurs and Millionaires from IKBN Graduates. Institut Kemahiran Belia Negara, Cawangan Miri, 23rd of February 2006.

Member of Panel of Experts, Academic Quality Audit, Audit of the Faculty of Business, Universiti Teknologi Malaysia, on 20 – 23 March 2006, Organized by Academic Quality Unit, Kementerian Pendidikan Tinggi.

President, 2006 - , Handicap Children Family Support Group, KKIA RCBM.

President, 2006 - , Program Pusat Pemulihan dalam Komuniti Kg Mambong (Rehebilitation Center Program)

Invited Speaker, IKBN Wakaf Tapai, The Creation of Entrepreneurs and Millionaires from IKBN graduates. Institut Kemahiran Belia Negara, Cawangan Wakaf Tapai, Terengganu, 17^th June 2006.

Penggubal Soalan Peperiksaan Akhir Semester September 2005 Program Pengajian Siswazah, Service Marketing, BMSV5103, Open University

Malaysia

Penyederhana Kertas Peperiksaan Akhir Semester September 2006 Program Pengajian Siswazah, Open University

Malaysia

(Moderator for Postgraduate Examinations).

Penyederhana Modul BMSV5103 Service Marketing 2006, Open University

Malaysia

(Moderator for new Module on Service Marketing).

Keynote Speaker, 2^nd Asia Marketing Conference, K.J.Somaiya Institute Of Management Studies And Research. 17 – 18 December 2006. Changing Consumer Behavior in a Melting Pot.

Member of Panel of Experts, Academic Quality Audit, Audit of the School of Business, Universiti Malaysia Sabah; Universiti Teknologi Malaysia; and Universiti Teknologi Malaysia (UiTM); Organized by Academic Quality Unit, Kementerian Pendidikan Tinggi.

Two days of training for Corporate MBA students on Basic Analysis Methods using SPSS, on 3.5.09 and 10.5.09. 25 students. Done at FEB Lab.

ANZMAC Doctoral Colloquium 2007, Faculty Advisor, Otago University.

Speaker and Panel Member, Workshop on the Development of Marketing Distribution Network, 27 June 2007, Merdeka Palace.

Workshop on SPSS (Hands-On) for Beginners, Computer Laboratory, Faculty of Computer Science and Information Technology, West Campus, UNIMAS; 26 October 2007.

Invited Speaker, How to Publish, Kursus Penulisan Artikel Ilmiah at Grand Continental Hotel, Kuching, Sarawak, 2 - 5 December 2008, Grand Continental Hotel, Kuching, Sarawak. Organized by Medium Books & Consultancy

Invited Speaker, Visibility & Impact of Scholarly Articles, Kursus Penulisan Artikel Ilmiah at Grand Continental Hotel, Kuching, Sarawak, 2 - 5 December 2008, Grand Continental Hotel, Kuching, Sarawak. Organized by Medium Books & Consultancy

Invited Speaker, How to Publish, Kursus Penyediaan Tesis PhD at Grand Continental Hotel, Kuching, Sarawak, 3 - 6 December 2008, Grand Continental Hotel, Kuching, Sarawak. Organized by Medium Books & Consultancy

Registered as External Associate Supervisor for Doctoral and Masters for Swinburne University of Technology in the Swinburne University Register of Accredited Research Higher Degree Supervisors (2009).

Pemudahcara, Program Bengkel Penulisan Journal at Hotel Riverside Majestic, Kuching, Sarawak, 24 – 25 December 2009. Organized by Publication Department UNIMAS.

Keynote Speaker, (2009). Cross Cultural Marketing in the Emerging Markets International Conference on Marketing, 6 – 8 September 2009, Rourkela, Orissa, India

Invited Speaker, 12.3.10, Why and How I do Research, UCSI University Sarawak Campus, Kuching. 3 – 5pm.

Pemudahcara, Program Bengkel Penulisan Journal at Staff Lounge, University House, UNIMAS, Kuching, Sarawak, 20 – 21 May 2010. Organized by Publication Department UNIMAS.

Talk on Philosophical Framework of Research Methods and An Overview of two Research Designs (Structural Equation Modelling and Factorial Design, to PhD Candidates (Doktor Kesihatan Awam(Pengurusan Kesihatan)) at the Medical Faculty, UNIMAS, 2 September 2011.

Community Service - Society Based Activities

2011-08-09T10:50:00.003+08:00

Malaysian Regional Science Association, Life Member, 2006 –

Asian Academy of Applied Business, Life Member, 2005 –

Malaysian Social Science Association, Life Member, 2007 -

Marketing in Asia Group, Founding Member, 2006 -

Sarawak Society for the Blind, Life Member, 2009

Rehabilitation Within the Community Center, Founding Member, 2006

Rehabilitation Within the Community Center, Chairperson, 2006

Handicap Children Family Support Group, KKIA RCBM, 2006 – 2008.

Board Member, Koperasi Unimas Berhad, 2007 – .

Member, Persatuan Alumni Sekolah Alam Shah (ASAS)

PhD / MSc Examiner

2011-08-09T10:50:00.001+08:00

Amran bin Hj Harun (2009). Culture of Brand Origin (COBO) and Its Influence on Attitude and Purchase Intention of a Brand Name. A Cross Cultural Study.

Teoh Ming Yen, Wendy (2008) A Study on Factors Affecting Performance of Women Entrepreneurs in Malaysia

Evi Vileta Lanasier (2007). Antecedents and Consequences of Mothers’ Ethical Judgements of Television Advertisements Directed at Children. A Study of Four Ethnic Groups in Indonesia.

K. Tamizh Jyothi (2006). A study on the Impact of Celebrity Advertising on Consumer Durable and Non-durable Products.

Allan Chang Aik Leng (2005). The Effect of Corporate Governance Practices on Firms’ Performance – Evidence from Malaysian Companies.

Marhana Binti Mohamed (2010). Consumer Response to Cause Related Marketing

Nattakarn Eakuru (2010), The Antecedent of Customer Loyalty in Commercial Bank in South Thailand (Songkhla, Krabi, Nakhronsithamarat and Surattanee)

Nordiana Bt Ahmad Nordin (2010), Boycott Participation: A Study of Malay Muslim Consumers in Malaysia.

Marhana Binti Mohamed (2010). Consumer Response to Cause Related Marketing

Consultancy / Paid Activity

2011-08-09T10:49:00.001+08:00

Workshop on SPSS (Hands-On) for Beginners, Computer Laboratory, Faculty of Computer Science and Information Technology, West Campus, UNIMAS; 26 October 2007.

Speaker, How to Publish, Kursus Penyediaan Tesis PhD at Grand Continental Hotel, Kuching, Sarawak, 3 - 6 December 2008, Grand Continental Hotel, Kuching, Sarawak. Organized by Medium Books & Consultancy

Speaker, Visibility & Impact of Scholarly Articles, Kursus Penulisan Artikel Ilmiah at Grand Continental Hotel, Kuching, Sarawak, 2 - 5 December 2008, Grand Continental Hotel, Kuching, Sarawak. Organized by Medium Books & Consultancy

Speaker, How to Publish, Kursus Penulisan Artikel Ilmiah at Grand Continental Hotel, Kuching, Sarawak, 2 - 5 December 2008, Grand Continental Hotel, Kuching, Sarawak. Organized by Medium Books & Consultancy

Consultant, A Strategic Manpower Study for Sarawak Corridor of Renewable Energy. SCORE Sarawak. (1 March 2009 – 28 Feb 2010).

Trainer, How to write for international journals, Medium Books, Pearl International Hotel, 27 – 28 May 2009.

Trainer, Basic Research Analysis Methods, Universiti Putra Malaysia, 13 – 14 May 2009.

Consultant, Kajian Penilaian ‘Outcome” keatas Projek Siap 2007 – PPR Taman Dahlia, Jalan Matang Batu 5, Kuching (Outcome of a Low Cost Housing Project). Perbadanan Pembangunan Perumahan, Sarawak. January – February 2008.

Consultant, Supply Chain Linkages of Pasar Tani, East

Malaysia

: Crossroads. FAMA Services (Pasar Tani). 2006.

Trainer, Sarawak Economic Development Corporation, Kuching Sarawak, Pemasaran untuk Usahawan (Marketing for Entrepreneurs). 6 – 8 September 2005, SMI Exhibition Centre Kuching.

Consultant with Associate Prof Dr Rujhan Mustafa, PEKEMA (Cawangan Sarawak) and Working Paper to Prime Minister. Import Permit Issue. 2006.

Trainer, Sarawak Economic Development Corporation, Kuching Sarawak, Menyediakan Pelan Perniagaan untuk Usahawan (Preparing a Business Plan for Entrepreneurs). 15 – 19 August 2005, SMI Exhibition Centre Kuching.

Consultant, KUSTEM Terengganu, Procedures for Obtaining Agents and Overseas Students, 9 – 14/5/2005.

Tourism Manpower Survey of Sarawak, 2000. For Sarawak Development Institute.

Researcher, Sarawak State Economic Planning Unit, The Electrical and Electronics Industry Plan, 1999.

Consultant, United Nations Development Program & Malaysia Economic Planning Unit, The Electrical and Electronics Industry Plan, 1999.

Consultant & Facilitator. SEDC Marketing Convention, Holiday Inn Damai Resort, Sarawak. 15 May 1999.

Consultant. Coastal Protection Works At Santubong Peninsular – Feasibility Study. Cost Benefit Analysis. Sarawak State Government. June – December 1996.

Market Demand Analysis for Batu Gong Development Project, Perbadanan Pembangunan Perumahan, Sarawak. July – October 2010

Reviewer / Discussant / Invited Speaker

2011-08-09T10:48:00.002+08:00

Reviewer, ANZMAC 2005.

Reviewer, Journal Asia Pacific Marketing.

Reviewer, APMC 2005

Reviewer, International Journal of Business and Society.

Reviewer, Labuan Bulletin of International Business and Finance

Reviewer, ANZMAC 2006

Penyederhana Kertas Peperiksaan Akhir Semester September 2006 Program Pengajian Siswazah, Open University Malaysia (Moderator for Postgraduate Examinations).

Keynote Speaker, 2^nd Asia Marketing Conference, K.J.Somaiya Institute Of Management Studies And Research. 17 – 18 December 2006. Changing Consumer Behavior in a Melting Pot.

Reviewer & Discussant, Entrepreneurship Session, “Reimagining Management in an Era of Multiple Crisis: Success and Sustainability of Businesses in Dynamic Asia,” 21-25 May, 2007, School of Management, Universiti Sains Malaysia, Penang.

Reviewer, ANZMAC 2007

Speaker and Panel Member, Workshop on the Development of Marketing Distribution Network, 27 June 2007, Merdeka Palace.

Reviewer, 3^RD International Conference On The Asian Academy Of Applied Business, 14 –16 June 2007, Hadyai,

Thailand

Reviewer, Scientific Journals International, (Jun 2006 – to date)

Reviewer, APMC 2007

Discussant, PhD Proposals, at the 2007 ANZMAC Doctoral Colloquium, 1 –2 December 2007, University of Otago, Dunedin, New Zealand.

ANZMAC Doctoral Colloquium 2007, Faculty Advisor, Otago University.

Reviewer, 2007 AMS/KAMS

Reviewer, CPM CONFERENCE-Shanghai 2008

Reviewer, Jurnal Pengurusan, 2009, The Influence of Personality Traits on Social Entrepreneurship

Reviewer, EMAC 2009

Reviewer for Chapter in Book, Interrelationship between ethnicity and international trade of feta cheese, in Controversies in Food and Agricultural Marketing, edited by Lindgreen, A. (2009)

External Source Assessor, School of Business and Administration, Wawasan Open University, June 2009.

Keynote Speaker, (2009). Cross Cultural Marketing in the Emerging Markets International Conference on Marketing, 6 – 8 September 2009, Rourkela, Orissa, India

Reviewer for Industrial Marketing Management, 5.3.2010, When Does Guanxi Bolster or Damage Firm Profitability? The Contingent Effects of Firm- and Market-Level Characteristics

Reviewer for International Journal of Business and Society, 5.3.2010, The Relationship between Internal Marketing and Implementation of Strategic Orientations in

Malaysia

Service Industry

Reviewer for Asian Journal of Business Research, 13.04.10, Grocery Retail Brands in

Malaysia

– Are Consumers Confused?

Reviewer for Asian Journal of Business Research, 04.05.10, Grocery Retail Brands in

Malaysia

– Are Consumers Confused? Effect of Age, Education and Occupation on Contemporary Indian Consumer Behaviour

Reviewer for 2010 Global Marketing Conference at Tokyo, paper on Hollywood vs Taiwanese Films, GMC #1

Reviewer for 2010 International Borneo Business Conference at Miri, Sarawak, paper Ref No 003A, 096A, 060, 043.

Reviewer for CERVIE, UCSI Journal, paper on Internationalization of Education: A Critical Discourse Analysis of Mission and Vision Statements of Malaysian and Philippine Universities

Reviewer for IBBC 2010; Thai Malay Immigration Small Business

External Course Assessor, BMK501/03 Marketing Management, Wawasan Open University, 2009.

External Course Assessor, BMK301/05 Personal Selling and Salesmanship, Wawasan Open University, 2010.

Reviewer for Scientific Journals International (6 September 2010), Production Strategy and competitiveness of the Dates industry in the United Arab Emirates and An Analysis Of Consumer Values, Needs And Behavior For Liquid Milk In Hazara, Pakistan.

Session Chair, 4^th International Borneo Business Conference, December 13 – 15, 2010, Miri, Sarawak. Organized by UNIMAS.

External Assessor for Universiti Teknologi Mara for the post of Associate Professor (DM54), 2010.

Book Reviewer, 2009, Effective Blog Marketing: A Business Orientation, Penerbit UMS, Universiti Malaysia Sabah.